The more that I hear what RIB have come up with to try to retain viewers, the more it becomes clear that they literally don’t understand how audiences work. Because no one cares about your shocking plots twists if they don’t care about your characters, and they don’t care about your characters if you don’t care about them first.
People love the actors on this show and they love the way the characters were originally conceived, but they’ve played so fast and loose with personality traits and character motivations and dreams and goals that it is nearly impossible to feel invested in anything a character is pursuing because it will be dropped two episodes later.
The first key to writing a good character is to have your character want something. That’s why Rachel worked so well in season 1, and Kurt in season 2. But when your characters randomly want to be a singer one week and an actor the next and a dancer after that but maybe they want to go into fashion or maybe they love this person but they probably love this other person and maybe they want to humiliate someone but now they really just want to help them and you do nothing to tie that together, then you don’t have characters. You have faces and names.
Also, giving your characters what they want easily without earning it is a surefire way to make your audiences uninvested in a storyline.
So I’m not surprised this is what they think will keep us watching—water-cooler shockers that they think will make us say “OMG DID YOU SEE THAT?” in breathless anticipation. And it would, if Rachel were still Rachel and Santana were still Santana and Kurt were still Kurt and they got to have dreams and desires that lasted and that they pursued honestly. Instead, it just makes us groan because what fucking next? And why should I care?
I don’t. And I see no reason that I should.